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Floral Crowns & Garlands
Floral Crowns & Garlands
The Pet Jewellery Edit
The Pet Jewellery Edit
Never wilts, never waits
Your dog's crown or garland looks just as beautiful on the tenth outing as it did on the first.
Built for the Australian climate
Sydney summers are brutal on fresh blooms — and worse on a dog who won't sit still. Our designs handle heat, play, and cuddles without missing a petal.
Allergy-safe, sniff-approved
No thorns to scratch, no pollen to trigger a sneeze, and none of the fresh blooms and greenery that are toxic to dogs. Curious noses are more than welcome, but the flowers, greenery, ribbons and floristry supplies are definitely not edible — so keep an eye on your pups at all times.
Zero maintenance, total beauty
No watering, no wilting, no replacing before the next big moment. Just clip on and celebrate.
Swap with the seasons
Pack away summer's garland and bring out a winter piece. One investment, endless styling — for every dog, every occasion.
About Us
A brand built on beauty, ritual, and everyday joy.
The Velvet Grove began with a love of curating beautiful spaces, and a belief that beauty shouldn't be saved for special occasions — it belongs in the everyday. After noticing the gap between Europe's daily floral culture and Australia's “flowers only for celebrations” mindset, Joanne set out to create something different.
That belief found its true expression the day I made my very first dog flower crown — for a gorgeous dog named Wally, who gets around on his own set of wheels and never lets it slow him down. I made a matching piece for his hoomum, Jodie, too — a small thank-you for generosity she wouldn't let me repay any other way. Wally wore his to a party looking utterly delighted with himself, and something clicked: the joy I loved putting into a vase didn't have to stay there. It could be worn, celebrated, and shared with the ones who make everyday life feel special.
Wally loves a good party.
Follow Wally’s adventures on Instagram: @whereswallyh
Today, The Velvet Grove creates faux floral crowns, garlands, and accessories designed to make dressing up simple, joyful, and enduring. Each piece is crafted with premium materials and thoughtful composition — lifelike, comfortable, and ready for whatever the moment calls for, season after season.
More than accessories, The Velvet Grove is about celebrating the rituals of life with the ones who make it feel like home — marking birthdays, sunny afternoons, and ordinary Tuesdays alike, one dressed-up dog at a time.
Founder’s Note
The Velvet Grove began with a single moment of inspiration - standing in a European flower market and realising how effortlessly flowers were woven into everyday life. I wanted to bring that same sense of beauty, ritual, and refinement into Australian homes - where flowers aren’t just for special occasions, but for every day.
Every arrangement is thoughtfully composed to feel abundant yet effortless, designed to make styling simple and joyful. My hope is that each piece brings warmth, texture, and a sense of calm to your space - a small reminder that beauty can be part of the everyday.
- Joanne
Founder, The Velvet Grove
